Instahit Menthol Drops

The cold is there on the very first draw — no building up to it, no waiting for it to arrive. This is hard, clean menthol with nothing sweet behind it: the taste the big menthol brands had before May 2020. It holds the whole way down, so the last third of the cigarette is as cold as the first. One drop is the everyday strength; two is the one people call properly icy.

This is the flavour for anyone who never wanted to give up menthol and has been making do ever since the ban. Close to nine in ten bottles we sell are this one. If you have tried crushball filters and found the cold thin, or gone by halfway, this is a different thing: the menthol is in the filter for the whole cigarette, not one burst at the start.

One drop in the centre of the filter, five minutes, light up — or no wait at all on a recessed filter. Nothing touches the tobacco, so your brand, your strength and your routine stay exactly as they are. Each 2 ml bottle holds 40 drops, enough for a pack or two, and fits inside the cigarette box. Made in the UK since 2020 and now on the counter in more than 20,000 shops.

For adult smokers only. Keep the cap on and the bottle upright; keep away from children and pets.